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LeWeb Day 2

Most likely won’t liveblog today due to being even more ill than I was on Monday. The wordpress speech is only mildly thrilling me but if I find anything interesting I’ll throw it up here.

One of the interviews I did yesterday can be found here – the other ones are still being edited. As I have re-lost my voice (and you can tell how swollen my face and throat are in that video from yesterday) I think I may not do any more.

There will be a series of posts later for my other mandates, namely regarding MoreThanChocolate. Don’t forget to vote for your favorite Swiss startup on the FB page 🙂
xoxo Nicole


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LeWeb liveblogging Day 1

(Going to refresh this post every half hour or so as program sections change with cleaned up copy this eve or tomorrow as this is really a skeleton so don’t tell me. Friendly reminder–left hotel in rush, forgot old sim card. wireless seems to be working this am so will keep old-new phone number)

Flogging chocolate today (I am running low on t-shirts y’all but glad they are a hit, don’t forget to wear them) and prepping blog posts for MoreThanChocolate /Alp ICT (startups, y’all call me)

Carlos Ghosn’s keynote:

Had some comms to do and jumped in in the middle of Carlos Ghosn’s keynote and I feel like I’m starting a book on chapter three. What I’m getting is that “cars aren’t the problem, cars are the solution” ….
the electric car is a platform. Hmm. I wasn’t feeling it until he said, “Autonomous transportation is not going to fade away, it is a basic need” – I can totally cosign that. In fact, that is my main takeaway from his speech. His speech was like a term paper than pulled it all together in the end.

State of the Industry Talks

Very distracting
Charlie Kindel, Microsoft:

Loic: How many phones do you plan to sell in 2011?
Charlie: A lot.

Bullshit aside, I enjoyed that Charlie admitted that Microsoft was coming from behind, I’m still skeptical about W7 being all that and chips, but *IF PEOPLE CAN STOP INTERVIEWING CARLOS GHOSN IN FRONT OF ME* I would like to hear more about what he has to say. There is a good mix of bullshit and straight answers, I like his factual responses (numbers of phones, numbers of apps in app store…) and liked his lip service to “Does this add value to the end-user?” But he still kinda bullshitted on the tablets.

Hold up- is Facebook integration what people really want? *checks tweets* It’s not what I want. Did I just hear that wrong?

Ethan Beard and Michael Arrington

MA: “Are you going to deny the existence of the FB phone”
EB: “I”m ready to deny.”

EB: full of win when he said “Game over, Android and Iphone won? I think it is a little early [to count Microsoft out]”

I totally disagree with him when he says FB has the most comprehensive privacy controls of any other platform. The biggest and most myriad privacy controls, maybe. So yeah right when EB says privacy is important and that they give users control. In reality, the privacy options on FB are notoriously hard-to-navigate and changing. I’m not a privacy freak (I tweet my whole life) but I don’t think FB’s default settings are the MOST PRIVATE for the maximum amount of users.

Luck: as part of the entreprenurial experience for FB. Do you really make your luck? EB says it is luck but also being smart and prepared.

1500 employees at FB, MA mentions 100 ish come from Google. Why are people leaving Google? Is something rotten there? EB says google has changed a lot- that people who joined Google to join a smaller-ish company don’t have that any more. Other side is that what is going on at FB right now is “exciting.”

[blah blah break]

MA ” Do you care about the platform any more?” e.g. FB connect, developers… what people should be thinking of in terms of opportunity?

EB: *bs stream in one ear and out the other* e.g. do I build something on FB or just FB connect it? Over time a few things emerged: 1) he thinks people should use FB inside or out 2) FB users tend to want to stay on FB : 3) the expectation of a social experience is different on FB than off of FB;

MA: so you are supporting apps inside FB? EB: blablablabla

MA: Facebook credits. Discuss. Not mandatory? EB: No. Our goal is to make it easy and fun to buy virtual goods in any application.
MA: So it is awesome for the user. For the developer who pays you to use the credits? EB: blablablabla having a single currency across the apps…drives spending. If you build with credits from the beginning, you can actually increase revenue [per user.] MA: what about the 30% ? EB: blablablabla

Who is the crayzee screaming in front of me?

Jason Goldman, Twitter interrogated by dude from TC, MG Siegler

JG is the least bullshitter of all the speakers so far.

JG: Details pane: rich media…”moving beyond the tweet”

JG: I still use tweetdeck and seesmic and I think those apps will still have a significant role in the ecosystem. Test of 3rd party promoted tweets, sharing revenue…but room for innovation, e.g. specialized platforms (twitter for sport) as well as different takes on showing the best of the content (showing innovation)

[blabla break]

JG: introducing options due to a lack of innovation is bad product design

MGS: social stuff. discuss (toobar sharing etc) Why do you think nothing has caught on for Google in social media?

JG: classic innovators’ dilemma. Hard to prioritize and focus on “that other stuff.” Other aspect is just attracting product people with the right DNA who are interested in that particular problem, and that is harder for a big company to do with different types of folks working in products.

[blabla networking break]

JG: New Twitter biggest and most complicated launch I have ever been a part of.

[blabla break] ZOMGS dude just resigned on stage. !!!!

Next update: Mike Jones myspace. Robert Scoble, interviewing

I really liked Mike Jones’ speech last year, he was easily my favorite speaker. Scoble just called it a death spiral, so I am interested to see how Jones’ optimism last year may have paged.

Mike Jones: Old company. Got very scattered, broad strategy. Still have substantial user base but we felt we had to make a big change (both product and brand) in the business, new strategy launched around social entertainment (launched in recent weeks).

RS: tell me about it and how next year we will see more hands in the audience.

MJ: sub-35 demographic. Myspace about tv and movies with stream of personalized entertainment for you. :/

RS: is Murdoch going to give you the time to rebuild before they pull out?

MJ: feels very supported by newscorp.

RS: What about FB integration?

MJ: realized as a company we would not win in social networking and the web is social. We wanted to be the best at connecting to content. That way if a user comes over from FB they can add all their likes, etc. etc. Found that the myspace audience has higher levels of engagement after FB sync.

RS: What are the next steps for the FB sync experience?

MJ: a lot of the 130 mil user base use myspace for social networking so we have been tentative about how we roll those networks out. BRings about part of new strategy to integrate third party platforms, so we want to use all other platforms to be the best at that.

RS: *sorry I blanked out when MJ said the below*

MJ: (NOOO HE SAID WEB 2 and WEB 3) I took about five minutes for my brain to recover.

RS: What are you going to do [to keep artists using myspace]?

MJ: to learn about and listen to new bands, music that is like other music you like…eventually buy music through third party service… So it is important to modify the high-quality experience without replacing Itunes

RS: layoffs?

MJ: PR-prepped bullshit about optimizing resources and restructuring.

I actually shut down and turned off after the layoffs question because I am really disappointed by this talk, I found Mike Jones very spontaneous and engaging last year. This year he sounds like he was prepped by his PR people.

Swissitude up next with Bertrand Piccard

I have already seen Mr. Piccard speak in a particularly Swiss context regarding Swiss science and innovation. I was interested in how he would translate his talk to a larger, non Swiss and more general public. The into video smacked of PR but whatevers, I can see it. Im interested because this isn’t a QA session.

BP: Starting to talk about what a newb he was in social media. *zzzz* Theme appears to be “Pioneering Spirit”. Pulled the family card. Promised himself a no-fuel, solar powered, batteries “whatever but no fuel” flight. …There’s nothing left to conquer, but so much more to explore, to achieve. Achieve these goals for a better quality of life; trying to be independent from fossil energy. … Climate change is also being misunderstood as a huge problem that costs a lot. How can you motivate people if you speak of problem and cost? What about solutions? Available technologies (including those available today). New products, new markets (with solutions). –> Relying on new technologies- public mindset is crucial because these new technologies exist. So many people are not pioneers and rely on certianties and common assumptions.
…. (airplane talk)…. big takeaway: when some plane manufacturers refused to build SI, a shipyard who didn’t know it was impossible did….
In our world, if we don’t manage to invent a new future, we will never make it to the next generation before a major disaster. Said he didn’t come before because he had nothing to show. Now he has something to show SI. What happens when we think out of the box and implement adventure in our daily life. Says this speech is the most important he has done if this audience understands what he is doing. Relaying not just what he says but this mindset- stopping relying on old habits and certanties, and seeing the future with the eye of the pionnier, the explorer…we will not be ready for the end of fossil fuels without adopting the new technologies and developing those available to day. Innovators need to be encouraged, led and helped.

Motivational, light talk. Not unpleasant and nice after the pile of bullshit in the other sessions.

last installment for today with Stephane Richard of FT-Orange and David Barroux from les Echos. Two Frenchies speaking in English. Why not. Unfortunately, Bertrand Piccard and Robert Scoble being interviewed next to me while I am trying to listen to two French men speak English (and not always succeeding) causes a liveblogging fail.

DB: are iphone sales slowing down?

SR: IP4 is successful, should be successful through christmas. Orange is the 2nd seller of iphones in the world (30 countries), 2nd after AT&T

DB: Do you have a special treatment from Apple in that sense?

SR: I think Apple sees us as a solid and reliable partner. But they are smart business people.

DB: Growth of mobile traffic in France/ anticipating the future?

SR: 3G+ network has been invested in heavily in the past years. 10x more traffic in two years time is huge. Must prepare for 4G and LTI

DB: do you think there is room for everyone with the 4G licences in the tender offering?

SR: do know that there will be enough for all the players in the market.

DB: Pricing?

SR: must adapt pricing approach to the explosion of mobile traffic.

[blablabla break]

DB: Will mobile communications be able to create their own ecosystems?

SR: no coalition against Apple etc. However there is some need to be more coherent, exchange more between operators as they will face common challenges. E.g. network sharing in the respect of competition rules by sharing networks. Also cooperating in innovation.

Boring talk but stayed on time and had a good flow. Would have liked to heard more about 3G versus 4G and network sharing.

This is my last live for right now. Will rewrite/edit tonight/tomorrow, and look for some blog posts on the Alp ICT blog from me in the coming days which will be edited correctly the first try 🙂


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LeWeb and the Lay Blogger

This is an English version written for LeWeb ’09 and for which a French version exists at the Lausanne Bondy Blog. I am reproducing it here for safekeeping as an author under the Berne Convention
for the Protection of Literary and Artistic Works
. For reposts of the English version only, you are kindly asked to also seek the permission of the LeWeb editorial team and credit that site accordingly as well as further credit the LBB. For trackbacks and links for citation of the English version only, always use this link. In doubt, original credit should still always point to the Lausanne Bondy Blog.

I am one of the least-specialized of the “official bloggers”. For the Lausanne Bondy Blog, I’ve written about makeup, minarets, and domestic violence. I don’t talk tech. So why LeWeb? What is a general public blogger doing at “the” European tech conference? The answer is simple: the real-time web is now. As a citizen journalist and a blogger, moving forward means being where the news is- be it for a recent vote in Switzerland, or for the recent changes in technology which may affect blogging. So here I am. I came to LeWeb to learn about what this conference means for the end-user, for those of us who need to manipulate and use new technologies, but don’t necessarily need to know all that goes into it.
Back in the early days of the internet, I remember using BBS as a teenager, I remember the Coffee Cam, I remember doing my first web search in 1997…far from being a tekkie, I always wanted to be on top of, and use, the technology of the time. I am the typical end-user. 2010 is no different- I want to know everything about Twitter, Facebook, Pearltrees, and use these tools to better inform myself and be a better blogger. I came away from LeWeb with a few general thoughts confirming my own personal truths about social media and the real-time web in general, and more specifically its role in blogs and blogging.

When blogs first started a few years ago, they were about information. While comments always existed, they were one-sided affairs. But now, blogging is more and more interactive. People tweet posts, they facebook posts and put them on FriendFeed. What used to be a static URL is now transmitted in various iterations by dozens if not hundreds (or thousands of people. Social Media applications and the real-time web have changed the way blogs interact with their readers. But unlike blogs, Twitter and Facebook and the like are ephemeral. A blog page remains searchable months and years after it is published, whereas a Tweet or a status update gets lost in a matter of hours. Twitter being down – or off and on for most of the first hour of Day 1- is proof that blogging is not dead (echoed by @stephtara on many occasion). However, can one simply “blog” in 2010? Because social networks and the real-time web involve a fundamental shift in community and identity which blogs now need to take into account.

Community: I write for Lausanne, about Lausanne, but we have readers all around the world. Our community of readers is not defined by Lausanne’s geography. Maybe for a love of Lausanne, but our presence is worldwide. Social media will only increase this phenomenon. Each of our readers has their own community. So each time I post a link in my facebook feed, my high school friends in Louisiana, my college friends in Canada and in France, who would have never read the LBB otherwise, check out what we have to say. And the phenomenon repeats itself for each of our bloggers and each of our readers, exponentially. Likewise, this worldwide community picks up Lausanne news which previously would have stayed local. For example, a shop in Lausanne just mounted a minaret on its roof, and it was considered newsworthy enough to be picked up by the French site rue89.com, who was likely alerted to this minaret by one of its readers in Lausanne. Social media allows you to interact with static web pages and blogs in a way that was not possible in the early 2000s and gives local news a global reach.

Identity: Social media blurs the lines between our offline and online identities. As Her Majesty Queen Rania said in her keynote, the web is more human than ever before, and personal. But even more so, our thoughts and actions are increasingly online and under our real identites. Ten and fifteen years ago, internet users tried to protect their identities- now we use Facebook and Linkedin under our real names. And this is how we interact with our “communities”, which are no longer tied to where we live, but are instead the ensemble of our experiences- college friends, people met on trains or in meetings, and all this under our real names. The real-time web is no longer an AOL chatroom in 1998. It’s a place where we aren’t afraid to blur public and private personae.

So what does this mean for the Lausanne Bondy Blog in 2010? It’s not my decision to make. Beyond what our community asks of us, I’m just one blogger in the fabulous, heterogeneous, young and multicultural team in Lausanne who will continue to transmit and create the news our community, be it in Lausanne or online, needs.


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LeWeb pour le blogueur lambda.

This post was originally written for the Lausanne Bondy Blog in 2009. I am reproducing it here for safekeeping as an author under the Berne Convention
for the Protection of Literary and Artistic Works
. For reposts, you are kindly asked to also seek the permission of the LBB editorial team and credit that site accordingly. For trackbacks and links for citation, always use this link at the LBB.
An English version exists of this post and can be found on the LeWeb blog here.

Je suis une des moins spĂ©cialisĂ©es des «blogueurs officiels» pour LeWeb, qui se dĂ©roulait mercredi et jeudi Ă  Paris. Dans les colonnes du LBB, j’ai Ă©crit au sujet du maquillage, des minarets, de la violence domestique. Je ne suis pas une tekkie. Alors pourquoi LeWeb? Qu’est-ce qu’un blogueur grand public fait Ă  «la» confĂ©rence europĂ©enne des nouvelles technologies? La rĂ©ponse est simple: le web en temps rĂ©el c’est maintenant. Comme un journaliste citoyen et blogueur, aller de l’avant signifie ĂŞtre lĂ  oĂą l’actualitĂ© nous attend, autant pour le dernier vote en Suisse, que pour les rĂ©cents changements dans le monde de l’informatique. Donc me voici. Je suis venue pour apprendre Ă  “LeWeb” ce que cette confĂ©rence peut offrir Ă  l’internaute lambda, celui qui a besoin de manipuler et utiliser les nouvelles technologies, mais qui n’a pas nĂ©cessairement besoin de connaĂ®tre tout ce qui en est fait.

Retour dans les premiers jours de l’internet, je me souviens en utilisant BBS de l’adolescence, j’ai le souvenir de ma première CamĂ©ra CafĂ©, je me souviens de la première fois que j’ai fait une recherche sur Altavista en 1997 … Loin d’ĂŞtre une geek, j’ai toujours voulu ĂŞtre au point avec, et utiliser, la technologie de l’Ă©poque. Dans ce sens, je suis une end-user type. 2010 n’est pas diffĂ©rent – j’ai envie de tout savoir sur Twitter, sur Pearltrees, sur Google Wave et utiliser ces outils dans le but de mieux m’informer et mieux blogger. Je sors de cette confĂ©rence avec quelques rĂ©flexions gĂ©nĂ©rales et strictement personnelles sur les mĂ©dias sociaux et le Web en temps rĂ©el, et plus prĂ©cisĂ©ment leurs rĂ´les dans l’avenir des blogs. Car au debut, les blogs Ă©taient plutĂ´t des plate-formes d’information assez partiales, la propriĂ©tĂ© de ceux qui les Ă©crivaient. Et ceci bien que les commentaires aient toujours existĂ©. Mais maintenant, les articles sont tweetĂ©s, mis sur Facebook et FriendFeed. Ce qui Ă©tait auparavant une URL statique et unique est actuellement diffusĂ©e dans diverses itĂ©rations par des dizaines sinon des centaines (ou milliers de personnes). Les applications mĂ©dias sociales et le web en temps rĂ©el ont changĂ© la façon dont les blogs interagissent avec leurs lecteurs. Mais Ă  la diffĂ©rence des blogs, Twitter et Facebook sont Ă©phĂ©mères. Un article sur un blog reste consultable des mois et des annĂ©es après sa publication, alors qu’une Tweet ou une mise Ă  jour Facebook se perd en quelques heures. Cependant, peut-on simplement blogger en 2010? Car le web en temps rĂ©el et les rĂ©seaux sociaux impliquent un changement fondamental dans la perception de la communautĂ© et de l’identitĂ© online dont les blogs doivent dĂ©sormais prendre en compte.

CommunautĂ©: j’Ă©cris sur Lausanne et pour Lausanne, mais nous avons des lecteurs dans le monde entier. La communautĂ© de nos lecteurs n’est donc pas dĂ©finie par la gĂ©ographie de Lausanne en soi – peut-ĂŞtre par l’amour de Lausanne, mais notre prĂ©sence est mondiale grâce au web. Les mĂ©dias sociaux ne font qu’accroĂ®tre ce phĂ©nomène. Chacun de nos lecteurs a leur propre communautĂ©. Donc, chaque fois que je poste un lien dans mon flux facebook, mes amis de lycĂ©e en Louisiane, mes amis d’universitĂ© au Canada et en France, qui n’auraient jamais lu le LBB, vont sur le site pour voir ce que nous avons Ă  dire. Et le phĂ©nomène se rĂ©pète pour chacun de nos blogueurs et chacun de nos lecteurs, de façon exponentielle. De mĂŞme, cette communautĂ© mondiale repère les dernières nouvelles lausannoises, qui auparavant seraient restĂ©es locales. Par exemple, un magasin Ă  Lausanne vient de monter cette semaine un minaret sur le toit en protestation contre la rĂ©cente votation, et cette nouvelle a Ă©tĂ© jugĂ©e d’un intĂ©rĂŞt suffisant pour ĂŞtre retransmis sur le site francais rue89.com, qui a probablement Ă©tĂ© averti de ce minaret par un de ses lecteurs Ă  Lausanne. Les mĂ©dias sociaux nous permettent d’interagir avec des pages web et des blogs d’une manière qui n’a pas Ă©tĂ© possible au dĂ©but des annĂ©es 2000 et donne aux nouvelles locales une portĂ©e mondiale.

IdentitĂ©: Les mĂ©dias sociaux brouillent la frontière entre nos identitĂ©s en ligne et hors ligne. Sa MajestĂ© la Reine Rania a dĂ©clarĂ© dans son keynote que le web est plus humain que jamais, et plus personnel. Et de plus en plus souvent, nos pensĂ©es et nos actions retransmis en ligne sont sous nos identitĂ©s rĂ©elles. Dix ou quinze ans en arrière, les internautes ont essayĂ© de protĂ©ger leur identitĂ©, maintenant nous utilisons Facebook et Linkedin sous nos vrais noms. Et c’est une nouvelle façon d’interagir et de communiquer avec nos rĂ©seaux, qui ne sont plus uniquement lĂ  oĂą on habite, oĂą l’on travaille. Nos rĂ©seaux sont dorĂ©navant composĂ©s de nos amis d’enfance, de nos collègues, des gens rencontrĂ©s en vacances ou lors d’un congrès, et ils se regroupent tous dans chacun de nos rĂ©seaux personnels et ceci sous nos “vrais” identitĂ©s. Le web en temps rĂ©el n’est plus un forum de discussion d’AOL en 1998. C’est un endroit oĂą nous n’avons plus peur de mĂ©langer nos personnages publics et privĂ©s.

Alors qu’est-ce que tout cela signifie pour le Lausanne Bondy Blog en 2010? Ce n’est pas Ă  moi de prendre la dĂ©cision. Au-delĂ  de ce que notre communautĂ© de lecteurs nous demande, je ne suis qu’une bloggeuse dans une Ă©quipe lausannoise hĂ©tĂ©rogène, jeune et multiculturelle, qui continuera Ă  transmettre et Ă  crĂ©er les nouvelles de notre communautĂ©, que ce soit Ă  Lausanne ou en ligne, en reclame.